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502 Entrepreneurs is Louisville’s go-to podcast spotlighting local business owners, creative entrepreneurs, and side hustlers who have a story worth hearing.
Hosted right in the heart of Louisville, this show is all about keeping it weird and wonderful — just like the city itself. Each episode features candid conversations with local visionaries who share the real, unfiltered stories behind their businesses, their biggest challenges, and what drives them to keep hustling.
Whether you’re a budding entrepreneur, a curious local, or just love hearing authentic stories from passionate people doing things differently, 502 Entrepreneurs brings you inspiration and insights straight from your own backyard.
Tune in, stay weird, and discover the heartbeat of Louisville — one entrepreneur at a time.
Here are some great episodes to start with. Or, check out episodes by topic.
Cybersecurity isn’t just a concern for big corporations anymore. Small businesses are increasingly targeted by cybercriminals — and many are unprepared for the financial fallout. In a recent episode of 502 Entrepreneurs, host Carl Armij…
In Season 2, Episode 5 of the 502 Entrepreneurs podcast, host Carl Armijo welcomes the passionate and driven Alea Petersen, founder of Smarketing Machine. This episode is packed with insight for entrepreneurs, freelancers, and creatives who are buil…
If you've ever felt stuck in your business—or questioned whether it's time to pivot—this episode of the 502 Entrepreneurs Podcast is one you won’t want to miss. Host Carl Armijo welcomes John Jennings, a Louisville-based business a…
Podcast Host/Photographer/Business Owner
As the host of 502 Entrepreneurs, I bring real-world experience from building two service-based businesses from the ground up. I know what today’s customers expect — and what it takes to deliver. Whether I’m behind the camera in my real estate photography business or managing my cleaning company, my focus is always the same: make life easier for clients through clear communication, modern tools, and reliable, stress-free service.
On this show, I share honest, practical lessons about customer service, building trust, and using streamlined systems to simplify the client experience. I believe that great service isn’t just about finishing the job — it’s about setting clear expectations, communicating proactively, and standing behind your work long after the invoice is paid.
I’m passionate about helping fellow entrepreneurs — whether they’re just starting or scaling up — learn how to deliver quality work, simplify their processes, and create businesses that people rave about. Each episode is a chance to share real stories, useful tools, and the lessons I’m still learning every day while building my companies here in the 502.