Welcome to 502 Entrepreneurs!
502 Entrepreneurs

502 Entrepreneurs

502 Entrepreneurs is Louisville’s go-to podcast spotlighting local business owners, creative entrepreneurs, and side hustlers who have a story worth hearing.

Hosted right in the heart of Louisville, this show is all about keeping it weird and wonderful — just like the city itself. Each episode features candid conversations with local visionaries who share the real, unfiltered stories behind their businesses, their biggest challenges, and what drives them to keep hustling.

Whether you’re a budding entrepreneur, a curious local, or just love hearing authentic stories from passionate people doing things differently, 502 Entrepreneurs brings you inspiration and insights straight from your own backyard.

Tune in, stay weird, and discover the heartbeat of Louisville — one entrepreneur at a time.

Recent Episodes

Sept. 1, 2025

S2E5 - Marketing Freedom: How Alea Petersen Built Her Business on Smart Systems

Alea Petersen shares her journey to smart marketing, launching Smarketing Machine, and building systems for freedom on 502 Entrepreneurs.
Aug. 18, 2025

S2E4 - Mindset, Strategy, and AI: John Jennings on Modern Business Coaching

Business coach John Jennings shares how mindset, strategy, and AI can help entrepreneurs and executives overcome obstacles and unlock growth.
Aug. 11, 2025

S2E3 - Paul Cox on Sales, Service, and Staying Calm Under Pressure

TeamLogic IT’s Paul Cox shares how responsiveness, honesty, and uptime keep small businesses thriving.
Aug. 4, 2025

S2E2 - Authenticity in Business: Ashley Chamberlain on Growing Chamberlain & Good Company

Ashley Chamberlain, CEO of Chamberlain and Good Company, shares how she built a thriving remote firm helping small businesses with bookkeeping, taxes, and more.
July 21, 2025

S2E1 - Why Persistence Beats Talent in Business – Lessons from John Resch

John Resch reveals the real keys to success in network marketing and beyond — learn how to build a sustainable business with his proven framework and insights.
July 14, 2025

Season 2 Trailer - 502 Entrepreneurs

Season 2 is here: New space, new stories, same real conversations from Louisville’s entrepreneurs.

Recent Blog Posts

Sept. 2, 2025

From Marketing Generalist to Fractional Marketing Boss: Alea Petersen…

In Season 2, Episode 5 of the 502 Entrepreneurs podcast, host Carl Armijo welcomes the passionate and driven Alea Petersen, founder of Smarketing Machine. This episode is packed with insight for entrepreneurs, freelancers, and creatives who are buil…

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Aug. 19, 2025

From Corporate Burnout to Coaching Breakthroughs: John Jennings' Entr…

If you've ever felt stuck in your business—or questioned whether it's time to pivot—this episode of the 502 Entrepreneurs Podcast is one you won’t want to miss. Host Carl Armijo welcomes John Jennings, a Louisville-based business a…

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Aug. 11, 2025

From National Security to Managed IT: How Paul Cox Helps Louisville B…

When it comes to running a business, few things are as frustrating or costly, as downtime.For Paul Cox, owner of TeamLogic IT Louisville, ensuring clients’ technology stays up andrunning isn’t just a service—it’s a mission. …

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About the Host

Carl Armijo Profile Photo

Carl Armijo

Podcast Host/Photographer/Business Owner

As the host of 502 Entrepreneurs, I bring real-world experience from building two service-based businesses from the ground up. I know what today’s customers expect — and what it takes to deliver. Whether I’m behind the camera in my real estate photography business or managing my cleaning company, my focus is always the same: make life easier for clients through clear communication, modern tools, and reliable, stress-free service.

On this show, I share honest, practical lessons about customer service, building trust, and using streamlined systems to simplify the client experience. I believe that great service isn’t just about finishing the job — it’s about setting clear expectations, communicating proactively, and standing behind your work long after the invoice is paid.

I’m passionate about helping fellow entrepreneurs — whether they’re just starting or scaling up — learn how to deliver quality work, simplify their processes, and create businesses that people rave about. Each episode is a chance to share real stories, useful tools, and the lessons I’m still learning every day while building my companies here in the 502.

Reviews

invaluable information shared by Louisville's best!

"I've been incredibly impressed by the guests on this podcast. The information, insights, and education provided by the guests show the impact entrepreneurs have on our Louisville community. Carl does…"

Rob Holtzmann | Aug. 19, 2025